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Rick and Morty creator joins Fox’s new $100 million NFT and blockchain effort

Dan Harmon, the person behind the world-famous mad scientist present Rick and Morty, has been signed on by Fox to create a brand new animated sequence that shall be distributed utilizing blockchain know-how and promote through nonfungible tokens (NFTs), leisure web site Hollywood Reporter mentioned at this time.

At the moment known as Krapopolis, the present is ready in historical Greece and is “centered on a flawed household of people, gods, and monsters that tries to run one of many world’s first cities with out killing one another.”

Its distribution and advertising and marketing, nevertheless, will happen nearly solely through blockchain and NFTs. “To not go too far into it at this time, however as an advertiser-focused, artist-first, and animation-obsessed firm, Fox goes to take advertisers into the world of blockchain-powered tokens, together with NFTs,” revealed Fox Leisure CEO Charlie Collier.

How will NFTs characteristic?

A devoted market for Krapopolis will curate and promote digital items, starting from NFTs of one-of-a-kind character and background artwork and GIFs, in addition to tokens that present unique social experiences to interact and reward superfans.

Fox says the present is the ‘first-ever’ curated solely on the blockchain. “And simply as we’re doing this for our personal animation, we may also assist your manufacturers join straight with followers and fans by NFTs,” defined Collier on this regard.

The event follows Fox’s foray into the crypto and non-fungible token (NFT) area, a transfer which noticed the studio launch a $100 million fund—known as Blockchain Inventive Fund—to help ‘artwork meets know-how’ initiatives on the intersection of animation, crypto, and design.

NFTs sales have fallen across the board because the preliminary hype across the area of interest market from 2020 progressively died out. However for manufacturers like Fox, the NFT and blockchain ambitions are solely starting.

The submit Rick and Morty creator joins Fox’s new $100 million NFT and blockchain effort appeared first on CryptoSlate.

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